Why the TASTE? About

The TASTE is a fundraiser for the General Lew Wallace Study & Museum.It’s become one of the area’s most anticipated annual festivals, but the Taste of Montgomery County also fulfills a very important role. The TASTE is the largest annual fundraiser for the General Lew Wallace Study & Museum, located on the grounds in Crawfordsville where Lew Wallace penned his masterwork, Ben-Hur. We will hold the 16th annual Taste of Montgomery County on Saturday, August 24, 2024, from 12:00-10:00 p.m.

An Historic Treasure

The site of the TASTE was once General Wallace’s backyard, located just north of his home on Wabash Avenue. Many TASTE-goers don’t realize that the General’s bronze statue stands where he set up his rocking chair. Lew Wallace sat under the spread of a giant beech tree to work on his writing in peace and solitude. Wallace wrote a significant portion of Ben-Hur under this tree, known as the Ben-Hur Beech Tree. Hundreds of TASTE-goers congregate in that spot every summer to hear the great live music beneath the shade.

The General’s Study building is one of the gems of Crawfordsville. It has seen visitors from around the globe for more than 100 years. The Study features original paint finishes and houses Lew’s original artifacts and personal memorabilia. Most of these objects have been in the Museum’s collection since Wallace’s death in 1905.

Why We Need a Fundraiser

Lew Wallace, who built the General Lew Wallace Study & Museum using proceeds from his novel Ben-HurRevenues from the gate sales at this year’s TASTE will go to fund the Museum’s extensive programming and annual exhibit. This year the museum’s annual exhibit is “Selling Ben-Hur: The Novel, Marketing, and Material Culture.” From comics and coloring books, to costumes and cutlery, the exhibit focuses on the merchandising that drove the novels popularity to unprecedented heights within American Culture.

Museum programming this year includes the popular Adult Lecture Series, the Hoosier Authors Book Club, and a summer architecture camp for youth. The TASTE fundraiser is vital in providing these unique experiences to our visitors.

Last year, the museum provided educational programs for 463 adults and children on-site and 292 off-site, in addition to our regular, daily tours. Your TASTE admission ticket directly helps the museum provide these programs and create new and innovative programming in the future.

Advance Tickets

Tickets for the TASTE cost $7 for adults at the gate ($5 presale) and $3 for students ($2 presale). Children 6 and under are free.

Advance tickets may be purchased at the Carriage House of the General Lew Wallace Study and Museum. Other locations selling tickets are:

Advance tickets will be available in early August.

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